Our Story

Born from Japanese inspiration. Perfected in France.

YUMI was born from a singular vision: to elevate natural beauty through precision, innovation, and respect.

The story begins in Japan, where the original founder, Sandra Viglino, discovered the meticulous Japanese lash-perm technique — a ritual defined by discipline, balance, and an unwavering respect for the natural form. Inspired by its quiet perfection, she created the first YUMI technique: a treatment designed not to transform, but to reveal.

In 2009, YUMI entered a new chapter when the brand was acquired by Laurence Loiselot Roullier. With vision and ambition, she elevated YUMI into a global beauty house — expanding it beyond lashes into a complete universe of professional treatments, all crafted with integrity, innovation, and purpose.

The name YUMI carries a dual meaning in Japanese. As a name, it signifies beauty. As a noun, 弓 (yumi) means bow — a symbol of elegance, discipline, and strength. This symbolism lives within every YUMI creation: the perfect arc of the lifted lash, achieved through mastery and restraint.

Today, YUMI is crafted in France and trusted by professionals worldwide — a modern luxury brand where Japanese philosophy meets French savoir-faire, and natural beauty is elevated to an art form.