{"title":"Home page","description":"\u003cp data-start=\"1650\" data-end=\"1744\"\u003eWelcome to YUMI—where beauty is approached with precision, restraint, and unmistakable luxury.\u003c\/p\u003e\n\u003cp data-start=\"1746\" data-end=\"2000\"\u003eFrom expertly engineered treatments to curated aftercare and rituals, every collection is designed to enhance natural beauty while preserving its integrity. Rooted in French refinement, YUMI celebrates results that are effortless, polished, and enduring.\u003c\/p\u003e\n\u003cp data-start=\"2002\" data-end=\"2085\"\u003eThis is beauty elevated to an art form—subtle, intentional, and impeccably crafted.\u003c\/p\u003e\n\u003cp data-start=\"2087\" data-end=\"2149\"\u003e\u003cstrong data-start=\"2087\" data-end=\"2116\"\u003eEnhance, never overpower.\u003c\/strong\u003e\u003cbr data-start=\"2116\" data-end=\"2119\"\u003e\u003cstrong data-start=\"2119\" data-end=\"2149\"\u003eThe art of refined beauty.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"botanical-keratin-lash-brow-serum","title":"Botanical Keratin Lash \u0026 Brow Serum","description":"\u003cp class=\"mt-4 first:mt-0\"\u003eNaturally fuller, glossier lashes and brows in 4–8 weeks without irritation.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA salon‑grade lash and brow treatment for those who want visible fullness and gloss without harsh, stinging formulas. Powered by plant‑derived keratin, biomimetic peptides and red clover extract, it supports the hair follicle, improves strength, and helps lashes and brows look denser and more defined over time.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e15 ml · Up to 3 months’ daily use\u003cbr\u003eDermatologically tested · Suitable for sensitive eyes\u003cbr\u003eMade in France\u003c\/p\u003e","brand":"YUMI BEAUTY","offers":[{"title":"Default Title","offer_id":52592637575507,"sku":"SQ4187821","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/2953\/3267\/files\/YUMI_Botanical_Keratin_Serum.png?v=1779205026"},{"product_id":"yumi-brow-lash-growth-serum","title":"YUMI Brow \u0026 Lash Growth Serum","description":"\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\"\u003e4ml\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"567\"\u003eA concentrated expression of care and precision, the \u003cstrong data-start=\"421\" data-end=\"457\"\u003eYUMI Growth Serum Lashes \u0026amp; Brows\u003c\/strong\u003e is designed to support stronger, fuller-looking lashes and brows while respecting their natural growth cycle.\u003c\/p\u003e\n\u003cp data-start=\"569\" data-end=\"871\"\u003ePowered by advanced peptides and conditioning actives, this refined formula works at the root to nurture, fortify, and revitalise — transforming daily care into a targeted ritual of renewal. 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Designed for everyday refinement, this lightweight formula conditions, shapes, and elevates lashes and brows — offering effortless beauty that feels as refined as it looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(116, 116, 116);\"\u003eLightweight yet impactful, the \u003cstrong data-start=\"2108\" data-end=\"2146\"\u003eYUMI Aftercare Lash \u0026amp; Brow Mascara\u003c\/strong\u003e celebrates natural beauty with a refined touch — lifting, conditioning, and enhancing without compromise. 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The \u003cstrong data-start=\"357\" data-end=\"383\"\u003eYUMI Brow Styling Balm\u003c\/strong\u003e is crafted to elevate your brow ritual — smoothing, shaping, and enhancing with a gentle hold that feels as natural as it looks. 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